Spring Newsletter
Achieving the “Bobble Head Effect” and Other Best Practices from a Bank CMO
What does it take to rise to the level of Chief Marketing Officer in the banking industry? According to Jay DiRico, recently retired CMO of Fulton Financial Corporation, these are some of the strengths every bank marketer must develop to succeed.
Meet the Invisible Customer
We have all been there… you go into a retail store looking for something or wanting to pay for something and there is no one there to help… do you feel like an “invisible customer”? Short staffing, overworked clerks and other factors contribute to this feeling of being less than a full-fledged person, a commodity, a “they don’t care about me.”
Now there is a significant segment of every bank’s customers who represent a new demographic: The Invisible Customer. Unlike those who are ignored when they go into a retail store, these customers are invisible by choice.
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