May 2014 Newsletter

The mortgage industry is constantly changing. In this issue we’ll take a look at how the increasing availability of mobile and online banking options have affected traditional checking account products, the value of customer service as demonstrated by big brands such as Apple and Disney, and examine the reasons why fewer people are switching to smaller banks. All [...]

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On June 23rd, 2014, posted in: Uncategorized by

March 2014 Newsletter

Our Spring Conference is quickly approaching and continues to grow. We’ll take a look at how a Philadelphia bank is choosing to advertise in a creative way that more accurately reflects its customers, and dive into six common advertising mistakes banks make. All this and more. Click here for the full newsletter.

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On April 16th, 2014, posted in: Uncategorized by

February 2014 Newsletter

We’ve opened registration on our big Spring Conference, and we take a look at just how much is enough for marketing budgets. Meanwhile, the marketing chief for Santander explains the branding issues they tackled as they retired the Sovereign Bank name. All this and more. Click here for the full newsletter.

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On March 5th, 2014, posted in: E-Newsletter by

January 2014 Newsletter

We’re talking about our Spring Conference, asking about a Mortgage Marketing Seminar, and taking a look at the connection between Kim Kardashian and Bitcoin. Also, do you know what makes your bank or credit union distinctive? And what are the ways marketing will change in 2014? All this and more  – as you develop your [...]

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On January 31st, 2014, posted in: E-Newsletter by

We Need Your Feedback For The PennJerDel Mortgage Marketing Seminar

With the mortgage market becoming increasingly reliant on purchase business (vs. refis), we’re preparing a special half-day session on how to market for more purchase business. Please take the short survey linked below and tell us what topics are most important to you.

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On January 30th, 2014, posted in: Uncategorized by

PennJerDel Partners With Agility Resources For Growth

The PennJerDel Bank Marketing Association – the leading organization for marketing professionals at financial institutions throughout the Mid-Atlantic region — has partnered with Agility Resources Group LLC. The collaboration is designed to expand PennJerDel’s offerings to increase educational and networking opportunities for financial marketing professionals throughout the area, and strengthen PennJerDel’s communications initiatives. “Our association [...]

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On December 5th, 2013, posted in: Uncategorized by

Summer Newsletter

Learning How to Market Yourself   Conducting a personal SWOT analysis on yourself, playing to your strengths and building your personal brand were all topcis of discussion at our first summer networking event. Jay DiRico, former CMO of Fulton Bank, and Angela Megasko, of Market Viewpoint, provided attendees with helpful tips and examples from their [...]

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On August 22nd, 2012, posted in: E-Newsletter by

Spring Newsletter

Welcome to the inaugural issue of the PennJerDel Bank Marketing Association’s e-newsletter. As part of our efforts to facilitate a meaningful exchange of information and to foster professional development, we will be bringing you articles on a variety of pertinent topics several times this year. Each issue will feature the insights of other bank marketing [...]

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On March 3rd, 2012, posted in: E-Newsletter by