Events
Creating a Marketing Plan.
This is a step-by-step tutorial on how to think through and construct a plan that will help your bank achieve its strategic goals and help you increase the perceived value of marketing within the organization. A plan outline will be available as a handout.
Jack Holton’s Bio
After receiving his MBA in Marketing from Wharton, Jack began his career in product management with General Foods' Pet Food Division where, in addition to handling established brands like Gaines Burgers, he was instrumental in the development of Puppy Choice from concept through to national launch.
Then Jack took off for TWA as Director of Leisure Marketing, responsible for all U.S.-origin discount-fare marketing, as well as the TWA Getaway Tour program and the Getaway credit card. Later, as Director of International Marketing, he took charge of all marketing activities in Europe, the Middle East and the Far East.
In 1983, Jack founded Holton Namiotka Jones, a niche agency based in Philadelphia which was later re-branded as Holton Sentivan + Gury. Aside from his responsibilities as CEO, Jack acts as a Management Supervisor/Brand Strategist on selected agency accounts.
Jack has worked with numerous community banks over the years including Harleysville National Bank, ACNB Bank, Bank of Delaware/PNC, Main Line Federal, Lafayette Bank, Bucks County Bank, Cheltenham Bank and Chestnut Hill National Bank.
Date, Time & Location (NEW LOCATION)
November 18, 2011
Beneficial Bank
530 Walnut Street, 19th Floor
Philadelphia PA 19106
Registration begins at 8:00 am
Program 8:30am - 10:00am
Pricing
$45.00
Register
Click here to register online!
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